A Marketing ( Markgetting) Affair - Intro

2.30 AM. 27.02.2006.

Gaurav turned towards me " yeh marketing project hamaaraa vaat lagaa diyaa. jaise hi katham ho jaathaa hai, ye sab tere blog mein likhega"....i was too tired to reply. I nodded slightly. we were still editing the first draft. we needed to do a complete scan of the report. and make the dozens of changes as ever..........burning it on a cd will happen much later. virus scan seemed forgotten. writing the refernces was the worst task as we realised. proof reading was painful. gainful? who knowss....

3.45 AM

all five of us were sleeping right in front of the lappie. luckily one of us ( who?) suddenly woke up and ordered " Disperse"....and all marched off to their respective rooms. the project was still to be completed. last three nights have been horrible. there were reasons. quite a lot. now all back in rooms. and........ zzzzzzzz........zzzzzzzzz........

___________________________________________________________________ A bit of intro:

Vijay Goel ( group leader), gaurav mittal, Ajay, Girish, Divya and myself were destined to do this marketing project together. ( Divya is not a part of this post....as she missed out all the 'fun'!!!!) and for what fun means - pls contact Ajay. we both came close to authoring " One night @ the Comp Centre" on 25th night in our desparate attempt to search for our (marketing) destiny.

A word abt marketing course here. This place is known more for Ops and IT. I tell u , marketng demands more work than any other course here. to explain why consider....the amount of reading and googling we had done for the marketing project was much more than our total efforts for preparing for all the term exams and other projects in the third term!!!! quizzes are grt. u r given MCQs with 100% negative marking ( a whopping 100 MCQs in our final exam, all application based followed by a subjective paper). Markgetting is not quite easy in marketing....coupled by the plethora of perilous paralysing phrases in Kotler and Keller....( making our life 'hell'er)

Actually I was a late entry to the project. Divya, Ajay and Vijay started off well. they diligently collected a dozen research papers to break their heads with. i was a mute participant in all the initial discussions. that was before exams. as my acads was not in gud shape, i had to spend some time on it. however i made my presence in all meetings and was keeping track of what ws going on.

girish resolved not to start work until exams were over. so he literally absconded. gaurav was kind of in and out initially. moreover, he was in admissions commitee managing Gd/ PIs. then he is our star performer in international B School challenges. he was preparing for his prefinals. finals wd be in singapore. so he was busy with those stuffs.

we paused for the exams. we had big time mugging. the worst we did since joining the course!!!! the exams ended. after chilling the final day out, we realised that we were in a BIG mess.

the details will follow later. well, this will be a lil longer post. take a small break........

Gaurav, u sure can wait a little longer....can u ?